Why Should You Be Using Cloud Brokerage Services?

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As cloud computing programs have become more varied and more affordable, it’s not surprising that the industry of cloud brokerage services has expanded just as much in recent years.

An International Data Corporation survey predicted that public cloud spending would increase from $40 billion in 2010 to $100 billion in 2016; several government organizations have planned to implement better government cloud security services with the goal of reducing costs by at least 30%.

Likewise, according to a recent April 5, 2015 article on, the industry of cloud services brokers is expected to grow from $1.6 billion in 2013 to at least 10.5 billion by 2018 — meaning that this industry is growing at a rate of 46.2% annually.

But if businesses are already using cloud computing services on their own, what’s the point in using cloud broker services too? Why are these cloud consultants so important that there’s an industry dedicated just to cloud brokerage services?

Actually, there are a few really important advantages that businesses have when they work with a cloud broker:

  1. Cloud brokerage services work with a variety of cloud computing companies; they not only provide access to all of these programs for their clients, but they can help businesses pick out the programs that will be most beneficial.
  2. Understanding how the cloud works and how to utilize big data is probably the most fundamental benefit that cloud broker services can provide. It’s important to remember that the industry of cloud computing — and the concept behind “the cloud” in general — is fairly new; many businesses have been successful without the help of the cloud and therefore never took the time to understand this new technology when it first hit the market.
  3. Cloud management and security is always one of the most difficult aspects for businesses that are just beginning to use the cloud, so cloud brokerage services can offer management guidance when it’s needed — but they can also take a laissez-faire approach and allow businesses to handle this on their own, too. Businesses never end up paying for management and security services that they don’t want to use.

Ultimately, each cloud broker company has its own definition of what a cloud broker should do and how it should interact with its clients — and it’s this flexibility that makes a cloud broker so unique and so essential in the world of cloud computing today.