According to a recent study by Juniper Research, it’s estimated that by 2017, over one billion people, or one out of every seven, will be using mobile VoIP in some way or another.
The report says that one of the main driving forces for the increase in mobile VoIP subscribers will be the arrival of 4G networks. The implementation of 4G should accelerate the number of mobile VoIP users, but will also accelerate the decline in paid telephony.
Also adding to the growth is the constant network technology upgrades and greater competition across the industry.
Cox also noted that some industry players don’t have a short-term revenue model. According to the report’s author Anthony Cox, many subscribers sign up for an over the top (OTT) service with the intention of not paying a single cent for the service.
To counteract the problem of most users not having to pay for services, some market leaders are becoming more innovative and are finding ways to monetize their services through advertisements and premium services.
However, Juniper Research believes that few consumers will be prepared to pay for the technology, with many expecting it to be available for free like many existing VoIP solutions such as Skype, Fring, and Vonage.