With the cloud computing environments becoming commonplace and increasingly complex, there exists a need to amalgamate all the cloud-based offerings and services on an integrated platform to ensure flawless delivery to the end-users.
Cloud marketplace is increasingly becoming more diverse with a wide array of services spanning from Software-as-a-service (SaaS), Infrastructure-as-a-Service (IaaS), Business Process as a Service (BPaaS), Platform-as-a-service (PaaS), and many alike and in the process is becoming more incoherent at the same time. Resultantly, a unified platform that can bridge this seemingly large gap between various services, standards, offerings, and platforms is gaining prominence and hence giving impetus to the Cloud Services Brokerage market.
Research firm Gartner defines brokerage as a service where a broker may simply be a business-to-business (B2B) technology provider. Cloud Service Brokers (CSBs), the firm believes, which will broker relationships between a service consumer and a service provider, are one of the most necessary and attainable opportunities for cloud-service providers.
CSBs essentially negotiate the relationship between the service providers and the end users and make it easier for the enterprises to effectively and efficiently manage their cloud services. They use several types of platforms and brokers to ensure enhanced service delivery and thereby better service value to enterprises. Brokerage services provider adds value to one or more cloud services in order to enhance the quality of service offered to the end consumer.
Enterprises, in the process of adoption of cloud services, are often faced with various challenges such as service quality, information security and privacy, integration of various applications, business outcome, and performance. Cloud service brokerage effectively mitigates these issues by facilitating unified service procurement, centralized governance, and management, enhanced data security, interoperability among different services, strategic planning through modeling and analytics and more importantly, cost containment. They provide aggregation, integration, arbitrage, and intermediation services to enterprises to enable them to efficiently access and manage data in the cloud. They also play a major role in designing and aggregating the best fit IT solutions for the enterprises by using myriad of available services; coordinate and manage IT demand; procure and source the best value IT services thereby optimize tech expenditure; prioritize investments and control costs; and effectively co-ordinate service provisioning, fulfillment and support across internal as well as external providers.
CSBs facilitate complete IT control in the enterprises as against the general perception that IT slows down business. They follow a coordinated strategy wherein centralized security and policy enforcement is made rather than fragmented security protocols. They also facilitate cross-enterprise volume licensing thereby containing costs and mitigating redundancy. Today’s cloud sprawl offers only limited visibility into true usage while the unified management strategy of CSBs allows enterprises to audit exact usage thereby enabling optimum allocation of resources and reducing unnecessary costs. Furthermore, they also facilitate effective administration of users and services and also facilitate rapid enablement of new services.
In a nutshell, the advantages offered by cloud brokers include:
Interoperability: Provision of a simple interface that offers interoperability benefits including a single sign-on. These rules-based solutions enable enterprises to efficiently manage cloud resources while mitigating the complexity involved in working with multiple providers.
Data Security: Enabling enhanced levels of data security and allowing enterprises to develop novel solutions that address security concerns as well as facilitating cost savings.
Enhanced Service Quality: Provision of hassle-free repair, maintenance, and upgrade of services and offerings.
Integration: Assisting the enterprises in determining the ideal framework of each individual need by providing budget guidance and also assisting in selection and integration of different services across multiple hybrid approaches.
Flexibility: Facilitation of high levels of flexibility for enterprises by enabling negotiation of technical contracts on-the-fly and several other infrastructure advantages.
Against this backdrop of benefits offered, cloud service brokerage is expected to witness a robust rise in adoption rates as more companies adopt cloud services in the near future.
Whether your organization is new to the cloud, or you need to expand or consolidate existing services with one provider, a Cloud Services Broker can add value and save your organization time and money. Contact us today to learn more, 855-61-VOICE (86423)