As an evolving technology, cloud computing is witnessing a rapid addition of new services. It will not be easy for an enterprise customer to adopt and manage these services in an efficient manner. A cloud services broker (CSB) can help enterprises handle various services in the cloud platform. CSBs also offer data portability and security across various services.
A Gartner report categorizes cloud services brokers’ business into three – aggregation, integration, and customization. Of these three categories, Cloud brokerage aggregation services are the most common and evolving business model adopted by CSBs. As part of aggregation business, a Cloud Services Broker pulls many individual services and bundle them together to present it as a unified or an entirely new service.
Aggregation business model
Under the aggregation model, Cloud Services Brokerage functions as a reseller. These aggregators offer a layer of service provisions to enterprise customers that work similar to the application layer in traditional computing. Cloud service aggregators, thereby, can be considered as service providers in the cloud. However, an aggregator’s services are fixed and would not change regularly.
It is not an easy task to choose and use the solutions created by various technology providers. The complexity of usage further goes up if the end consumer has to ensure that these services work independently and together, depending on the business needs of an enterprise. An aggregator agent can help simplify the process of cloud services implementation.
Aggregator brokers can also offer relationship management service for enterprise clients, thereby, saving them from the trouble of negotiating with various cloud service providers.
Adding value and managing service
Cloud brokerage aggregation role is akin to that of system integrators. Apart from facilitating the movement of IT from on-premises to the cloud, aggregators add-value to the cloud services and make it easier for enterprise customers to coordinate and manage various services on a unified platform.
Cloud aggregators can take the role of a value-added reseller, or a service distributor or that of an internal service provider depending on the needs of an enterprise customer. Aggregator agents can provide a central focus point to their clients. Enterprise clients can consult with a cloud service aggregator on choosing the right services and cloud solution. An aggregator agent can also offer a unified billing service, making it easier for the customer to manage the cloud services.
Cloud service aggregators mainly offer pre-negotiated services to customers at wholesale prices. Aggregator agents can help bring down the prices by consolidating the cloud service demand of various enterprise clients and then negotiating for a better price with cloud service providers.
An aggregator broker can enhance the cloud service adoption in various ways. Besides offering a unified marketplace for different services, they can manage service level agreements for clients and help manage the cloud implementation. They can add value to existing services and build new services on top of the existing ones.
An enterprise customer can benefit from aggregator services if it is using, at least, three different cloud services. But the important point is that once the number of cloud services goes up, hiring an aggregator broker will not be an option but a necessity for an enterprise customer.
DoubleHorn can help you implement cloud-based services in an efficient and cost-effective manner. We can pull different services from various providers and bundle them together to suit your business needs. We also offer consultation and customer service management for cloud services. Contact us at firstname.lastname@example.org (or) 855-61-VOICE (86423) for more information.